Tracking & Analytics

Data-Driven Decisions, Not Guesswork

ROI tracking, campaign analytics, source attribution, and performance dashboards that tell you exactly what is working — and what is not.

Capabilities

See the Full Picture

From source attribution to ROI reports, every insight you need to optimize performance.

Source Tracking

Know exactly where every lead comes from — Zillow, Google Ads, social media, referrals — so you can double down on what works.

Conversion Analytics

Track every step of the funnel from first touch to closed deal, identifying bottlenecks and opportunities along the way.

Campaign ROI

See the true return on every marketing dollar spent with clear attribution across channels, campaigns, and time periods.

Custom Reports

Build the dashboards you need with drag-and-drop widgets, scheduled email reports, and exportable data for stakeholders.

Why Analytics Change Everything

Spend Smarter

Stop guessing which marketing channels deliver results. Source attribution shows you exactly where to invest for maximum ROI.

Spot Trends Early

Real-time dashboards surface emerging patterns in your pipeline so you can adapt strategy before problems become costly.

Prove Your Value

Automated reports with hard numbers make it easy to demonstrate marketing impact to owners, stakeholders, and your team.

Start making data-driven decisions

See how Magellan analytics gives you the clarity to optimize every dollar and every deal.